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Branding: Creating and Managing Your Corporate Brand

Branding: Creating and Managing Your Corporate Brand

Approx. Time Needed: 2 days

Targets
  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

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