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CRM – An Introduction to Customer Relationship Management

CRM – An Introduction to Customer Relationship Management

Approx. Time Needed: 1 day

Targets
  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

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